Wednesday, August 4, 2010
Lindsay Lohan Hologram in Marc Ecko New Ad Campaign
Lindsay Lohan may be in court-ordered rehab, but tonight she’ll make her first post-jail appearance — as a digital hologram, anyway — at Milk Studios, when Marc Ecko "unveils her" as the muse for his Cut & Sew line. Before heading into the slammer, Lohan shot four film-noir-inspired skits with photography team Markus Klinko and Indrani, stars of the Bravo reality series Double Exposure. (Indrani is also rumored to have had an intense, possibly romantic relationship with Lohan, naturally.) Klinko and Indrani filmed Lohan using high-def cameras and “augmented reality” technology. All of Ecko’s advertisements will contain a glyph that, when held up to a webcam, projects a hologram of a digital Lohan dressed in vintage costumes and, presciently, horizontally striped leggings.
“Originally, the concept was pretty simple, but then we had a fifteen-page script that appeared at the last minute, and she was able to work with that," says Indrani. Adds Klinko, “She came in and learned her lines in five minutes, and then she really went beyond the lines and improvised. She showed huge emotional range. It was impressive and moving to watch."
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