Harry Potter's Hermione Ends Burberry Spell
Harry Potter star Emma Watson has been replaced as the face of fashion house Burberry for a forthcoming advertising campaign. This is despite the actress, who plays Hermione in the films, being credited with boosting sales during her year-long association with the brand.
Watson, 20, is being sidelined in favour of another British star, Transformers actress Rosie Huntington-Whiteley. She began her career as a model and is best known for her work for lingerie firm Victoria's Secret.
The 23-year-old will front adverts for Burberry's autumn and winter collections but the company has not ruled out using Watson again in the future. A Burberry spokesman told Sky News Online she remains a firm part of its plans.
The British firm's latest results certainly give weight to Watson's apparent success. It reported double digit sales growth and a 24% rise in revenues over the three months to the end of June.
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